Today I went to the Kent State University Museum in Kent, OH, with some of my favorite folks — several people from my local Embroidery Guild of America chapter and my own two little girls, who went through even the “boring” spots well-behaved. (I’m so proud!) I thank my friend Cindy, who gave my daughters beads for every room they went through, culminating in enough beads to make two beautiful bracelets. That seemingly small token kept the girls occupied when the grown-ups were taking a bit longer at the exhibits than they would have liked.
We went to the museum to view its fantastic embroidery exhibit, and it certainly did not disappoint. When I got home this afternoon, I jumped online to see whether the museum’s Web site had even more about “The Art of the Embroiderer.” For the record, it does — see here.
But I also discovered another interesting section of the site. The “Care of Historic Costume and Textiles” got me to thinking about shops who offer restoration and cleaning services. I ask of those of you who do this service, are you marketing it as much as you could? After all, this is an area of expertise that few professionals can successfully offer.
Are you using search engine optimiziation (SEO) keywords for your Web site, terms like “embroidery restoration,” “needlepoint repair,” and “antique needlework”? Are these kinds of terms sprinkled liberally throughout not only your site, but your business cards, signage and brochures? Even on your receipt copy?
Are you reaching out to local museums and needlework guilds and associations to make them aware of your service? Are you offering your expertise to speak at association meetings about simple ways they can conserve some of their older treasures? Are you reaching out to local media about how your shop offers this service, and some simple preservation tips for readers?
If you’re already doing this, or if you’re doing other creative marketing techniques in this regard, I want to know! Comment below or email me at email@example.com.