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Tag Archives

What are your post-holiday plans?

Christmas shoppers are plentiful throughout December, but the trick is to convert the curious into regular customers, and the regular customers to keep spending throughout the year. In their 2010 holiday “Green Paper,” so named in the hopes that you read it on your screen, not on a paper printout, the wonderful folks at iContact […]

Make your shop multi-functional

In my July “Links I Love” (didn’t get this e-newsletter? Email me!), I posted how Quilter’s Garden in Princeton, IL, has turned an above-shop apartment into a revenue-generating Retreat Center by installing great lighting, equipment and a friendly price tag to rent to customers looking for a weekend quilting getaway. This week, I came across […]

Become the Big Shop on Campus

A new study finds that the current college population, defined as ages 18 to 34, has jumped 6% to be the biggest class in history. An estimated 16 million students nationwide are preparing for their fall classes. Alloy Media + Marketing’s 10th Annual College Explorer Study, powered by Harris Interactive, also estimates that this group […]

Is your USP a swing or a miss?

When you started your business, it’s likely that you chose your unique selling point (USP): Why you felt you deserved to be out there among the competition, and how you were going to grab your share of the market. But in the intervening years, is your USP still relevant? Or have you evolved from your […]

What we can learn from the CHA study

I recently came across a press release touting the results of a brand-new study from the Craft & Hobby Association. (To see the release in its entirety, click here.) The 2009 Attitude & Usage (A&U) Study surveyed approximately 6,000 households to see how many craft projects they did during the year. Although there was an […]

Five tips for successful social networking

Everyone (and that includes, me, too!) has been telling you to get a Twitter account, a Facebook page and a LinkedIn presence — plus a Ravelry account if you’re in the yarn arena. So you did, and now you’re stuck thinking “Now what?” I’ve written about social marketing before, of course, but it’s a topic […]