Business owners in the needleart and craft industries are being reminded at nearly every turn that they need more and more technology. Computer software upgrades, cell phone plans, Web sites, emails — it’s not enough these days to simply have a good product or service; you need to have ever-evolving strategies to communicate its ability to the world.
While I’m no Luddite, I don’t get quite as excited as my husband does when CNET breaks the news about the latest browser platform or digital camera on the market. But I do try to keep in step with the trends — in this business climate, you have to be open to new ways of thinking or else be left in the dust.
Of course, a lot of handicraft’s appeal is because it’s the opposite of impersonal, cookie-cutter, computer-generated materials. It’s about finding the core of your creativity, not pushing buttons in a series so as to make something happen that somebody else programmed for you. It’s about making something one-of-a-kind, even if it’s from a kit, because you are able to put your own unique touch to the finished product. It’s about connecting with a time before electronics invaded our everyday lives.
But once you decide you want to profit from this endeavor, it’s time to turn on the laptop.
I’m delighted to say that I have written some technology columns for Mike Hartnett, editor of Creative Leisure News, an industry-focused bi-weekly newsletter. The issue that hit in-boxes of suppliers, manufacturers, distributors and designers nationwide this morning includes a column I wrote about business applications for iPhones. It can be found here. (It should be noted that while this is a subscription-only publication, Mike does have a “Try Two Issues Free” service.) Earlier this year, I also wrote a two-part series for CLN on marketing through social media, which can be found here and here.
In closing, technology obviously plays a role in my business — double-spaced articles fresh off the ol’ Royal typewriter would be met with disdain by any editor these days (myself included: who has time to retype?). But I want to know: How does technology support your business? Talk to me: Either comment below or email me at email@example.com. (Just don’t text me; I’m still adjusting to my cell phone plan!)