Positive Yarn Marketing Tips & Tricks

To-do list:
View online
Subscribe
Visit the blog
Follow on Twitter
Archives

June 2010

Positively Heather

Trade show do's and don'ts

heather
Heather Gooch

I'm leaving for TNNA tomorrow, and already have my comfy shoes packed (I'm not repeating the mistake of last year!). In addition to non-painful footwear, here are some other tips for you if your schedule allows you to exhibit at and/or attend a trade show this summer ...

For Heather's full article, click here.

 


Recent Musings

Take a new look at the ol’ employees

According to a recent survey, 53 percent of small-business owners are maintaining current staffing levels, only hiring as many employees as needed. Another 34 percent report that they are hiring fewer than needed ...

One more reason to get an iPad?

An iPad app like HandiCraft leads to me wonder how professional needlework artists, manufacturers and retailers can harness this technology. Video segments, Skype sessions, virtual pattern portfolios, interactive presentations and more can all start at the touch of a button ...


Links I Love

ContainYaCrafts.com

ContainYaCrafts home page

Marlo Letterle just launched this site, and I think she's done a great job. She has pages devoted to various disciplines, such as scrapbooking, needle craft, quilting and beading, as well as specialty pages for Cricut storage, small storage, totes and even one for Artbin's "pink ribbon products," devoted to raising funds and awareness for breast cancer.

With concise descriptions, no-guesswork pricing, ordering availability and crisp photos, the site is nicely organized. I particularly love the quotes she keeps on certain pages, such as the home page's quip from author Ashleigh Brilliant: "I try to take one day at a time, but sometimes several days attack me at once."

There are many things to do on the home page, although the info is carefully arranged: It invites visitors to see Marlo at CHA in July, watch a video of her CHA experience in January, read her blog, and follow the company's updates on Facebook and Twitter. The site engages visitors and gently steers them into becoming loyal customers — the goal, I would hope, of all business-oriented sites.

Got a link you love? Tell me!


Let us spin a Positive Yarn for your company!

Heather is available for marketing and editorial services for the needlearts and handmade crafts industries.

Email positiveyarn@goochandgooch.com or call (330) 723-3539.

 

Check this out!

WWKIP logo

Pick up your needles! WorldWide Knit in Public Day actually lasts from June 12 to June 20. Learn more here.

And by the way, congratulations to Lily Chin and The National NeedleArts Association for organizing 427 crocheters last week in Citi Field during a New York Mets game. They set a World Record for "most people crocheting in the same place for 15 minutes." Pretty cool!


The Knitty Gritty

X Beads blooming in men's fashion: The Financial Times reports how some European men are getting in touch with their friendship bracelet-infused youth by slipping on a couple bracelets to complement their suits and ties.

Tip: Take a fresh look at your jewelry classes and kits. While not every European fashion statement echoes over in the States, consider how your inventory could work for boys and men — if you haven't already, of course. Boys get just as bored as girls during summer vacation, so now may be a great time to let your customer base know you have some patterns that are suitable for their nephews, sons and grandsons (husbands and boyfriends, too!) to make and wear. Poll your male customers and employees to see what they like about your inventory, and what they would like to have added to it.

X A quilt, two quilters, and a twist of fate: The Herald Palladium chronicles how St. Joseph, MI's Barb Stover tracked down the owner of a lost cross-stitch quilt-in-progress in 2002, then this year unwittingly responded to an ad to finish the same piece. It's a heartwarming story, to say the least.

Tip: Preserve the memory of special circumstances. During her 130 hours of hand-finishing the quilt, Stover added a pocket and tucked in photocopies of the newspaper coverage of the quilt's original journey in 2002. Encourage your customers to keep a journal during their projects — perhaps even partner with a local scrapbooking store to host the occasional class on how to make a small album about a specific project, for example. Or keep a camera on hand during classes and at the end of a long series, give the students copies of the photos. It's an easy way to remember the laughter and learning they shared during their journey.

X Teen uses fiber to make the world a better place: Montana's Daily Interlake reports that Brett Harrison learned how to crochet in eighth grade, because he thought "ski caps were cool." Now part of the graduating class of 2010, he raised hundreds of dollars selling his hats this year — to start a scholarship fund for his high school. He's done some other amazing things in his young life, too. Check out the full article here.

Tip: Help kids with a cause. Many teens are interested in community service, whether it's a genuine desire to help others or is nudged along by a service requirement from their church or school. Offer to be their catalyst by providing discounted supplies and a space to knit, stitch, etc., once a week or so until they reach their goal of hats for cancer patients, blankets for preemies, bookmarks for the local literacy program, or whatever other project captures their hearts. You'll reap the benefits of media attention, a few new loyal customers, and most of all, the satisfaction gained in helping others.


Positive Yarn Tips & Tricks is published monthly by Gooch & Gooch LLC
P.O. Box 1594, Medina, OH 44258 / (330) 723-3539

We do not share our mailing list with any third party.

© 2010 Gooch & Gooch LLC. All rights reserved. Reproduction in whole or in part is prohibited without written permission.